In the fast-paced world of corporate and financial communications, your brand is more than a logo—it’s the heart of how your business connects with its audience. As markets evolve and businesses grow, even the strongest brands can benefit from a refresh to stay relevant and aligned with their goals.

At HERA Communications, we recently undertook our own brand refresh to celebrate five years of growth and evolution. This included unveiling a new logo, updating our colour palette, and relocating to a vibrant larger office space. These changes weren’t just cosmetic; they represented a renewed focus on innovation, creativity, and the clients we serve. We posted about our journey here.

Why Refresh Your Brand?

Stay Relevant: Markets, trends, and technologies are constantly shifting. A brand refresh ensures your business remains appealing to your audience.

Reflect Growth: As businesses expand and adapt, their branding should evolve to reflect their current mission, vision, and achievements.

Energise Your Team: A refreshed brand can instil pride and a renewed sense of purpose among employees.

Signal a New Chapter: Whether launching a new service, entering a new market, or marking a milestone, a refresh signals growth and opportunity.

What Can a Refresh Include?

A brand refresh doesn’t mean starting from scratch. It could involve subtle yet impactful updates like:

• Tweaking your logo for a modern feel.
• Revamping your color palette to evoke a fresh emotional response.
• Updating messaging to align with new goals or values.

When to Refresh Your Brand

There’s no universal timeline, but significant milestones—like HERA’s five-year mark—are a great opportunity to assess your branding. If your visuals feel outdated or don’t resonate with your target audience, it’s time to consider a refresh.

At HERA, our updated branding reflects who we are today: a dynamic, creative PR agency that thrives on solving challenges and delivering excellence. A brand refresh isn’t just a change—it’s a statement of confidence in the future.